Have you ever had an idea that you kept coming back to—whispering to yourself in the quiet moments, writing in your journal, mentioning to your husband—but every time you thought about actually doing it, fear talked you out of it?
If that is you, I need you to read every word of this post.
Because Courtney Boylan, the founder of Le Lolo, sat on her dream for three years. Three years of self-doubt, fear of public failure, and talking herself out of the very idea she was born to bring to life. And today? She is running a mission-driven postpartum accessories brand that is literally changing the way new moms see themselves in one of the most vulnerable seasons of their lives.
I had the privilege of sitting down with Courtney on The Visionary Mom Podcast, and I am telling you—her story is one of the most honest and relatable ones I have shared on this show. Whether you are a mompreneur trying to take that first scary step, a new mom who wants to feel celebrated instead of clinical, or someone who just needs a reminder that your dream is still worth chasing—this one is for you.
Who Is Courtney Boylan? The Story Behind Le Lolo
Courtney Boylan is a mom of three and the founder of Le Lolo, a modern postpartum essentials brand dedicated to making postpartum care beautiful, functional, and empowering. But Le Lolo did not start as a business plan. It started as a feeling.
After the birth of her son, Courtney found herself in the thick of a postpartum season she was not fully prepared for. She had done her research. She thought she knew what was coming. But as she told me on the podcast:
“Until you’re really, really in it and you’re living that life, you don’t really understand what it’s like.” — Courtney Boylan
She felt like a stranger in her own body. She was overwhelmed, hormonally wrecked, and desperately missing a little piece of her old self. And as she navigated breastfeeding, she started looking around at the products she was using every single day—and she was underwhelmed.
“These clinical, sterile products make you feel like a patient. Like you’re broken,” she said. And that is when the question that sparked everything landed in her heart: Why does postpartum feel like a medical condition? New moms should be celebrated.
If you are looking for beautiful, functional postpartum accessories designed to remind you of your strength and worth, visit Le Lolo at wearelelolo.com.
The Mompreneur Fear That Kept Her Stuck for 3 Years
Here is the part of Courtney’s story that I think is going to hit home for so many of you.
She had the idea for Le Lolo. She was passionate about it. She knew it was needed. But she spent three years not launching it because fear had a louder voice than her vision.
Sound familiar?
For Courtney, it was the fear of public failure. In her corporate role, she knew what was expected, she performed, and she got her paycheck. Entrepreneurship offered none of that certainty. And in the age of social media, where everything is documented and everyone has an opinion, the stakes felt impossibly high.
“What are people going to think if this fails? If I put all this money into it and it doesn’t work—does that make me a failure?” — Courtney Boylan
I added my own perspective in our conversation because honestly, I have been there too. We are building in public in a way that entrepreneurs never had to before. Our stumbles are visible. Our pivots are visible. And that vulnerability makes it so much harder to trust yourself enough to start.
But here is what Courtney told me shifted everything for her:
“Nobody cares about what you’re doing as much as you think they do. We get so in our heads about what people think—but if I look at someone else, I’m not sitting there judging what they’re doing. So why would they be doing that to me?”
She let go of the fear of other people’s opinions. And with the encouragement of her husband—who kept reminding her that failure is a lesson, not an identity—she finally took the step.
If You Are a Mompreneur Sitting on Your Idea Right Now
The fear you are feeling is real. But it is not a stop sign—it is a signal that what you are carrying actually matters to you. The things that scare us most are usually the things most worth doing.
If you are ready to stop letting fear run the show and start building a business aligned with your family and your vision, Courtney’s full story is the push you need. Listen to the episode at the link below—and go follow Le Lolo at wearelelolo.com for a firsthand look at what it looks like when a woman bets on herself and wins.
🎙️ Listen to the Episode:
The Visionary Mom Podcast | She Had the Idea for 3 Years — Here’s What Finally Made Her Launch | feat. Courtney Boylan of Le Lolo. Available wherever you listen to podcasts.
Redefining Success as a Mom and an Entrepreneur
One of the most powerful parts of our conversation came when I asked Courtney how she defines success now that she is a full-time entrepreneur and mom.
She had left a corporate role that she was great at—but it was costing her the mornings with her babies. She was leaving before they woke up and coming home just in time for dinner and bedtime. And that, she said, broke her heart.
“I define my career and who I am as being a mom first. My kids will always be first and Le Lolo comes second. Being a mom is such an amazing role and I want them to know how important they are to me.”
That is exactly why I started this podcast. That tension—between building something meaningful and being fully present for your family—is the thing most business advice completely ignores. And Courtney lives the answer every single day.
She also made a point I want every listener and reader to hear: she is not anti-corporate-job. She holds deep respect for the mothers who have to work full time to provide for their families. But she is honest about the fact that the traditional workforce was not built with mothers in mind—and that entrepreneurship gave her something she could not find anywhere else: presence.
What Makes Le Lolo Different: Beautiful, Functional, and Empowering
So what does Le Lolo actually look like? Courtney walked me through the heart of the brand—and I will be honest, when I looked at her products online before our interview, my first thought was: where were these when I was postpartum?
Every Le Lolo product is designed with two non-negotiables: it has to be functional first, and then it has to be beautiful. Because Courtney said something that stopped me in my tracks:
“I always felt like I had to hide my postpartum products when guests came over. Everything was so clinical and embarrassing. I don’t want any mom to feel like she has to hide what is taking care of her.”
That is the mission of Le Lolo in one sentence.
Every product is intentionally designed to be a physical reminder to a new mom of her beauty, her strength, and her worth. Especially on the hard days. Especially when she is in survival mode and can barely recognize herself. She picks up a Le Lolo product and the message is clear: I’ve got this.
How Le Lolo Is Built Different and What Mompreneurs Can Learn From It
One of the biggest lessons hiding inside Courtney’s story is how she built Le Lolo. She did not rush it. She did not chase trends or try to release a million products at once. She started with a clearly defined mission, a tightly focused product line, and a brand identity rooted in her personal experience. And she did it as a self-funded, largely solo founder while raising three kids.
That is the kind of intentional, aligned growth that I talk about constantly in this community. You do not need a big team, a huge budget, or a perfect launch plan. You need a clear why, a product or offer your audience genuinely needs, and the courage to start before you feel ready. Le Lolo is proof that it works.
Check out everything Courtney is building at wearelelolo.com and follow her journey at @wearelelolo on Instagram and TikTok.
The Example She Is Setting for Her Kids
We wrapped our conversation with one of my favorite questions to ask guests: how has entrepreneurship changed the example you are setting for your children?
Courtney’s answer was not about business at all. It was about courage.
“I can tell my best friend ‘you’ve got this, girl’ all day long. But to really believe it for yourself and take the steps when it feels uncomfortable—that is the thing I want my kids to see me doing.”
She does not necessarily want her children to become entrepreneurs. She wants them to know that when life puts something scary in front of them—a college application, a career leap, a hard conversation—they have a mother who modeled what it looks like to feel the fear and do it anyway.
That is one of the most underrated gifts of entrepreneurship. Not the income. Not the freedom. The example.
Your kids are watching you try, stretch, risk, and build. And that is shaping them in ways you may not even be able to see yet.
Her Best Advice for Mompreneurs: Trust Your Own Blueprint
Before we closed out, I asked Courtney what she wished someone had told her before she launched. Her answer was gold—and it is something I preach to the mompreneurs in my community constantly.
“Just because a strategy worked for another entrepreneur doesn’t mean it will work for you. Your business is not the same as anyone else’s. Trust your own data. Trust your gut.”
We live in a world where everyone’s business journey is visible online. We watch, we compare, we try to replicate. But what you do not see is the team behind the scenes, the years of brand equity already built, the audience size, the financial runway. You are comparing your behind-the-scenes to someone else’s highlight reel.
Your business needs a strategy built around your life—your schedule, your energy, your family, your values. Not someone else’s blueprint.
That is the kind of business clarity that changes everything. If Courtney’s story resonated with you, the best next step is to hear the full conversation. She goes even deeper on the mindset work, what her husband said that finally pushed her over the edge, and how she is continuing to grow Le Lolo with intention. Listen to the episode — link below.
Key Takeaways From This Episode
- Fear of public failure is one of the biggest things keeping brilliant women from starting. You are not alone in this.
- Postpartum is a season that deserves beautiful, intentional products—not clinical reminders that something is wrong with you.
- Success as a mompreneur is defined on your own terms—and for Courtney, motherhood always comes first.
- Your business strategy has to be aligned with your own life, your own data, and your own intuition—not someone else’s blueprint.
- The example you are setting for your children is one of the most powerful parts of your entrepreneurial journey.
Listen to the Full Episode
This recap only scratches the surface. In the full episode, Courtney goes even deeper on the mindset work it took to launch, what her husband said that finally pushed her over the edge, and the moment she knew Le Lolo was about something so much bigger than a product.
Listen to The Visionary Mom Podcast wherever you get your podcasts, or click the link below.
A Note From Nicole
Every time I record an episode like this one, I am reminded of exactly why I started The Visionary Mom Podcast. Because somewhere out there is a mom sitting on an idea—scared, second-guessing, waiting for a sign—and she needs to hear Courtney’s story.
Proverbs 16:3 says, “Commit your work to the Lord, and your plans will be established.” That dream that keeps coming back to you? It is not an accident. Hand it over, take the step, and trust what is on the other side.
If this post resonated with you, share it with a mom who is still sitting on her dream. And when you are done reading, go listen to the full episode—then head over to wearelelolo.com and show Courtney some love. What she is building deserves to be seen.
With love and faith,
Nicole Vasco
Host, The Visionary Mom Podcast