Understanding content trends and running a business while managing the demands of motherhood is no small feat. Yet, mompreneurs are thriving, carving out spaces in industries once dominated by larger players. With digital platforms leveling the playing field, content marketing has become one of the most powerful tools for small businesses to connect with their audiences and grow.
But navigating the rapidly shifting world of digital trends can feel overwhelming. Which platforms should you focus on? How do you create content that resonates with consumers’ changing behaviors? This guide explores the content trends and major platforms that will shine in 2025. Whether you’re a seasoned entrepreneur or just starting, these insights will give you the edge.
Content Trends: Platforms with Huge Opportunities in 2025
The digital landscape continuously evolves, making it critical for mompreneurs to know where to invest their efforts. Here’s a look at platforms gaining traction, and how you can leverage them to grow your brand.
1. Threads by Meta
Recently introduced as an alternative to X (formerly Twitter), Threads is a text-based platform with impressive engagement rates. Use it to share behind-the-scenes glimpses into your business, industry insights, or quick tips for your audience. It’s also perfect for casual, community-driven conversations.
Example Tip: Start daily Threads about relatable moments, like balancing business and family life, and end with a question to encourage engagement from fellow moms.
2. YouTube
With YouTube doubling down on features like Shorts, live streaming, and community building, it’s more powerful than ever. It’s ideal for storytelling and long-form content that offers in-depth value to your audience.
Example Tip: Create a series called “Mompreneur Diaries,” where you document your entrepreneurial challenges, wins, and lessons.
3. Pinterest
Shoppable pins and AI-driven recommendations are making Pinterest a major e-commerce contender. If your business has visually appealing products, this is where you want to be.
Example Tip: Pin high-quality visuals of your products paired with mom-focused keywords like “quick meal solutions for busy moms” or “best desk setups for work-from-home moms.”
4. LinkedIn
Gone are the days when LinkedIn was just for corporate careers. The platform’s video content tools and growing emphasis on personal branding make it an exciting space for building professional connections.
Example Tip: Share thought leadership posts about your entrepreneurial journey, and connect with other like-minded women for collaborations.
5. Medium
Medium is becoming a hub for high-quality niche content thanks to its subscription-based model. It’s perfect for longer, reflective pieces that establish you as an expert in your field.
Example Tip: Publish articles with titles like “10 Productivity Tips for Work-from-Home Moms” or “What I Learned Starting a Business While Raising Two Kids.”
Focusing on these platforms in your 2025 strategy ensures you’re ahead of the curve, while tapping into audiences where the conversations are already happening.
Content Trends: Major Platforms Holding Steady
Not every platform fades into irrelevance as the years go by. Some continue to thrive while evolving their core functionality. Here’s how you can still make the most of them:
1. Facebook (Meta)
While user engagement has dipped in recent years, Facebook Groups remain a goldmine for creating tight-knit communities. Leverage this feature to build loyal customers.
Example Tip: Create a private group for your customers to share reviews, ask questions, and connect. Run challenges to keep engagement high!
2. Snapchat
Though Snapchat isn’t growing rapidly, its AR filters and Gen Z audience make it relevant for certain niches.
Example Tip: Use AR filters to create an interactive ad where customers can “try on” or visualize your product virtually.
3. Reddit
The platform thrives on niche communities and honest conversations. Take part in relevant subreddits related to mompreneurship or your industry.
Example Tip: Share valuable insights in threads like “r/Entrepreneur” or “r/WorkFromHomeMoms” without sounding too promotional.
These platforms might not be revolutionary in 2025, but they provide proven pathways to reaching your audience when applied strategically.
Content Trends: Behavioral Changes Impacting Content Marketing
Understanding your audience’s behavior is just as important as knowing where to find them. Human behavior is shifting rapidly—here’s what you need to know to adapt.
1. Skepticism Towards Influencer-Led Marketing
People increasingly mistrust polished influencer campaigns. What works instead? Authentic content. Share candid moments and create user-generated campaigns where customers share their experiences with your brand.
2. Demand for Authenticity
Perfectly curated feeds are out. People want to see the behind-the-scenes reality. Think raw photos, unfiltered videos, and genuine captions.
3. Passive Consumption is Growing
More people are turning to podcasts and audio books due to their multitasking capabilities. Translating your blog content into audio versions could open new doors of engagement.
4. Immediate Gratification Culture
Attention spans are shorter than ever, so ensure your key message is front and center in your content—especially in videos and social posts. Don’t bury the lead.
5. Rise of Community-Driven Decision Making
People trust online communities more than brand ads. Lean into grassroots marketing tactics, such as customer testimonials and crowd-sourced product reviews.
When you align your content strategy with these consumer behaviors, you create marketing collateral that resonates deeply and drives loyalty.
Content Trends & Developments For The Future
Looking ahead to what’s next is essential for staying competitive. Here are some trends set to dominate 2025.
1. Video as a Core Strategy
By 2025, 80% of online traffic will be video content. Short-form formats and live streaming should be staples in your strategy.
2. Interactive E-Commerce Experiences
TikTok’s livestream shopping has set a new standard for real-time sales. Explore live product demos as part of your content plan.
3. Niche Newsletters
Consumers crave highly specific, value-driven content. Email newsletter strategies focusing on moms who balance work and family can position your brand as a thought leader.
4. AI-Powered Content Creation
AI continues to revolutionize copywriting, helping you create effective content faster. Platforms like Jasper or Grammarly can give you a productivity edge.
5. Captioned Video Content
With over 80% of people watching muted videos, captions are no longer optional—they’re a must.
When implemented intentionally, early adoption of these trends will help your business stand out in even the most competitive markets.
Build Your Business for a Brighter Future
Running a business while managing family life is no small task, but staying ahead of content trends can make all the difference in achieving your goals. From leveraging new platforms like Threads to aligning with changing consumer behaviors, the opportunities are endless.
By understanding trends and strategically focusing your efforts, you position your business for growth, loyalty, and long-term success.
And remember—success doesn’t happen overnight. Stay flexible, stay informed, and experiment to see what works best for you and your audience.
Need help refining your content strategy? Book a call with me today, and I’ll help you craft a content playbook uniquely tailored to you and your brand.